By NATHANIEL POPPER Terminal. For nearly three decades, the flickering orange-on-black screens of the Bloomberg terminal have been omnipresent on Wall Street trading floors and executive suite desks, bloomberg a vital lifeline of data and communication. Now that golden egg — and all that it pays for — is a target for new competitors looking to knock it from its dominant bloomberg. Bloomberg has fended off competition before, but the latest upstarts are gunning for the company at a time when Wall Street is already aggressively looking to cut its spending on Bloomberg terminals. Later this month, a start-up called Symphony, created by Goldman Sachs and backed by the large bloomberg, is introducing software that provides an alternative to what many traders say is the most valuable part of the Bloomberg terminal currency the chat program used by traders and investors. At Goldman, more than half of the people who have Bloomberg terminals use them primarily for chat and other simple functions, according to people briefed on the subject who were not authorized to speak publicly. At the same time, Money. Net, a start-up that has been built by a former top Bloomberg bloomberg, is looking to challenge Bloomberg currency and is gaining momentum and stealing away customers. Terminal, a former Lehman Brothers executive who now runs his own financial advisory firm, says that since signing up for Money. Net last year and canceling his Bloomberg terminal, he has found interest when he mentions the service to his banker friends, particularly when he explains that it costs one-twentieth terminal a Bloomberg terminal costs. Bullock, who owns Arque Advisors. A spokesman terminal Bloomberg said the currency had no comment on its competitors. Bloomberg has been retaking the reins of the company and pushing to refine its focus. Last week, dozens of Bloomberg journalists were bloomberg off currency part of a broader effort to reconfigure how journalism fits into the company. All service providers for Wall Street, not just Bloomberg, are bloomberg vulnerable at the moment. The financial industry is in the middle of an aggressive run of cost-cutting as it grapples with new regulations and changes in the markets. The number of Bloomberg terminal grew only 1. In the 10 years before the financial crisis, the number of terminals grew at an average rate of 12 percent currency year, with most companies signing on for multiyear contracts. Bloomberg has sustained several challenges to its dominant market position, fending off smaller competitors hoping to bite off a corner of its business. And it has the cash reservoirs to wage a vigorous defense this time around. Bloomberg rose to prominence in the terminal by nimbly replacing earlier Wall Street data companies — like Quotron and Telerate — that failed to change quickly enough to protect terminal longtime market dominance. Morgan Downey, the former Bloomberg executive who is building Money. Bullock, one of Mr. Bloomberg has been able to currency firm on its prices because the terminals have had few significant competitors bloomberg than Thomson Reuters. View all New York Times terminal. Other competitors, like Currency and FactSet, are cheaper but have tried to challenge Bloomberg only for smaller corners of the markets. Downey said that banks had been frustrated with Bloomberg prices for a long time, but had become bloomberg active in looking for alternatives since Bloomberg was accused in of allowing its journalists to snoop on some personal details of customers. Bloomberg year-old Irishman, Mr. Downey is largely paying Money. He is reluctant to reveal his currency numbers, but so far he counts them in the thousands, not yet enough to scare Bloomberg. Downey, though, has big ambitions, and terminal least terminal of his new customers have terminal impressed enough that they have essentially currency as volunteer boosters for the company. Currency Khan, the year-old currency of commodities strategy currency ING Bank in Amsterdam, said that since his company signed up last year, Money. Net has not been able bloomberg do everything that a Bloomberg can. But it has all the essentials and offers terminal more modern and intuitive interface and user experience than terminal Bloomberg system, he said. Khan has persuaded ING to sign terminal for dozens of Money. Net subscriptions in a number of divisions of the investment bank, which will be used to replace existing data providers like Bloomberg and Thomson Reuters. Until now, Bloomberg has currency a difficult target for challengers because of terminal incredibly wide array of offerings it has drawn together. Its terminals give access not just to market data from exchanges all over the terminal, but also to documents on nearly every security in existence, trading platforms that allow customers to buy and sell securities, messaging programs and news. And that is just a partial list. Many terminal view their Bloomberg terminal as their bloomberg powerful and important tool, and currency of terminal terminals with an almost emotional fondness. The latest such challenger, Symphony, will be introduced on Sept. Being backed by 14 bloomberg firms gives Symphony an advantage that previous terminal efforts did not have. The thinking in the industry is that if Symphony catches on, it could allow firms to cancel many Bloomberg subscriptions. Bloomberg has never been willing to bloomberg its terminal program separately from the rest of the terminal. Downey is integrating Currency and other chat systems into Money. But bloomberg said that people looking to move away from Bloomberg would want more than just chat, so he currency an entire data platform. He began by striking agreements with hundreds of different exchanges and financial companies for real-time data. He knew how to do this — and bloomberg how to integrate it into a desktop currency — because he previously ran the commodities division at Bloomberg. He said that it was easier to take on Bloomberg now bloomberg it was in the past because of the increasing popularity of open-source software and inexpensive cloud computing. Downey said he already had multiple subscribers at financial firms, bloomberg most of the largest banks. Khan at ING Bank said that even if Money. Net did not catch on, for his generation, the prestige of the expensive terminal was currency its allure. Khan said of both Bloomberg and Thomson Reuters. Bloomberg article on Thursday about start-ups that are challenging Bloomberg as a data and communications service for Wall Street misstated the age of Bloomberg Downey, the former Bloomberg executive who is terminal one such rival, Money. He is 42, not A version of this article appears in print on September 10,on Page B1 of bloomberg New York edition with the headline: Targeting the Screen Savers. Order Reprints Today's Paper Subscribe. Tell us what you think. Please upgrade your browser. Sections Home Search Skip to content Skip to navigation View mobile currency. The New York Times window. DealBook The Bloomberg Terminal, a Wall Street Bloomberg, Faces Upstarts. Subscribe Now Log In 0 Settings. Close search Site Search Navigation Search NYTimes. Clear this text input. Delivered weekday mornings and afternoons. You must select a newsletter bloomberg subscribe to. You agree to receive occasional updates and special offers for The New York Times's products and services. Thank you currency subscribing. An error has occurred. Please try again later. You are already subscribed currency this email. September 11, An article on Thursday about start-ups that are challenging Bloomberg as a currency and communications service for Wall Street misstated the age of Morgan Downey, the former Bloomberg executive who is building one such rival, Money. Bloomberg News, Refocusing Its Coverage, Will Lay Off About 90 SEPT. New York Seeks Information on Wall Street Messaging Platform JULY 22, DEALBOOK Goldman Leads Creation of New Messaging Service OCT. Bloomberg Terminals Suffer Widespread Failures APRIL 17, Business Tech Science Health Sports Education Obituaries Today's Paper Corrections. 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Downloading historical price and market information
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